Lime has launched its fall campaign, ‘More Life with Lime,’ inspiring people to reclaim their time and enjoy more of life’s meaningful moments. With 60% of U.S. adults saying they’re too busy to enjoy life, the campaign highlights how Lime helps riders spend less time getting there and more time being there.

Bringing the idea to life, I created ‘The More Store’ - a pedal-powered, pop-up bodega on a bike - rolling through Denver, Los Angeles, Seattle, and Washington, D.C. The mobile shop surprised riders with playful gifts designed to help them make more of their destination: flowers for first dates, oversized basket bags for thrift runs, protective earplugs for concerts, ‘helmet hair’ care kits for interviews, and even key lime pies for family visits.

Creators joined our teams for each city launch as guest clerks, with local riders pedalling the experience to interact with new and existing riders across cities. And because this store offered more, all visitors can claim two free rides, with 400 ride minutes for one lucky winner in each city too.