Madrí Excepcional brought the ‘Soul of Madrid’ to Manchester, Birmingham, Bristol, and London with vibrant ‘botellón’ events blending food, art, and music to celebrate modern Madrid’s culture.

Guests entered through a walk-through billboard, featuring Gus Morais’s street art mural. By scanning for hidden Madrí logos, visitors could win prizes while enjoying the iconic city scenes.

In the social square, guests celebrated with complimentary 330ml cans of Madrí. Partnering with Time Out, Madrí showcased fusion dishes crafted by renowned Madrid chefs and local UK talent. After the events, the Connectada platform guided guests to nearby venues to continue the experience.