Schwarzkopf came to us with an urgent brief: design a standout space at the biggest event in professional hair care. With limited time, we kept it simple: take people behind the scenes of their annual Essential Looks trend guide.

We recreated the studio environment where the magic happens, showcasing future hair colour trends predicted by Schwarzkopf experts. Each hero product got its own studio setup, complete with professional hair models and brand ambassadors.

The result: glowing feedback from visitors and the head of Schwarzkopf himself. Job done.